As Connected TV and streaming platforms reshape what we consider a "television show," a new world of creative and commercial opportunity has emerged.

But what types of stories thrive in this space? And how will brands and creators collaborate in a future led by authenticity?

Moderated by International Trade Director at UK Advertising, Aisling Conlon, this waterfront discussion will explore how the evolution of long-form content, bingeable formats, and platform-native storytelling is changing how brands can break through in ways that are more immersive, and measurable than ever before.

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