Today’s TV landscape is rapidly evolving – consumers watch content whenever and however they want. As trends evolve, data is crucial to guide decision-making for stakeholders.
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Samsung Ads’ Automatic Content Recognition, or ACR, has the unique ability to understand TV usage across linear, streaming and gaming formats, and offers a number of benefits for the whole TV ecosystem – consumers, advertisers and broadcasters.
To help you understand Samsung Ads' ACR better, we're excited to share our brand new guide ‘ Understanding Automatic Content Recognition: An Advertiser’s Guide to Samsung Ads’ ACR’.
Read the report to learn about:
•  Automatic Content Recognition and how it works
• The role of ACR technology in personalisation, targeting, measurement & campaign reporting
•  Viewership trends that are powered by Samsung Ads' ACR
• Real CTV case studies, showcasing why ACR data is key for a holistic media planning approach
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