Shifts in TV viewership behaviours across Europe throughout the last year have been more evident and quicker than ever. The increase in streaming in 2020 has not only brought new and growing TV audience segments but also more viewership fragmentation which advertisers should consider when devising their media strategy in 2021 and beyond.
Take a deeper look into the streaming landscape across Samsung Smart TVs in the UK, Germany, France, Italy and Spain to learn about:
New and growing TV audience segments
Recent shifts in video on demand viewership
The rise of ad-supported streaming platforms
The opportunities that the growing appetite for more content can bring to brands and advertisers
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