The nature of how we watch the TV is evolving. Accelerated by the pandemic, the new, fragmented viewership behaviours are becoming permanent habits.
To understand not only how TV viewership is evolving, but also why, we partnered with IPSOS, the leading market research agency to dig deeper into key factors driving content consumption preferences today.
The research report provides a comprehensive picture of European CTV viewers and how they engage with TV content.
Read the report to learn:
• Which TV viewership habits are set to stay
• Key drivers behind the growing adoption of streaming
• The evolving role of TV, streaming and linear
• Ad effectives on CTV and much more!
The research report, covering five major European countries - UK, Germany, Spain, France and Italy, is available for download in English and German.