Welcome to Samsung Ads 'Connected' with Alex Hole, VP and GM at Samsung Electronics Europe, and Won-Jin Lee, President at Samsung Electronics.

Join Dr. Daniel Knapp, Chief Economist, IAB Europe, for an analysis of the latest advertising trends forecast, followed by a thought-provoking fireside chat with Vicky Fox, Chief Planning Officer, OMD. 

Sara Rice, Director at IPSOS Mori and Yas Asare Anderson, Director Media Development at IPSOS Mori present the results of a joint study with Samsung Ads. The pan-European consumer study explores key drivers behind the changing role of the TV, the different TV watching moments in the household and the needs states feeding into what people watch and where.

Sang Kim, SVP of Product and Marketing for Samsung Electronics, is responsible for building next-generation TV & mobile services for Samsung’s smart TVs and Galaxy phones. Sang joins us for a fireside chat and reveals how Samsung develops new experiences and products for their consumers, driven by the ever-evolving customer needs, latest market trends and technology innovation.

How are gaming behaviours evolving and what does The 2022 Gamer look like? An insightful fireside chat with Sean Smith, International Planning Director at OMD.

Paul Gubbins, VP of CTV Strategy at Publica, joins us for a fireside chat to discuss CTV’s programmatic journey to date, the AVOD opportunity and who and how are buyers investing in CTV today.

World class futurist, innovation and strategy expert Matthew Griffins joins us for a special session dedicated to the future of technology. As the pace of change is getting increasingly faster around the world, understanding how technology is evolving has never been more important to stay ahead of the curve. Matthew is an international speaker who helps governments, investors, multi-nationals and regulators around the world envision, build and lead an inclusive, sustainable future.