The Behind the Screens series of white papers share the Trends that emerged throughout the first half of 2020 across Europe. These viewership behaviour trends will have an impact on brands currently resetting strategy on their 2020 objectives.
• How the first six months of 2020 has affected TV viewership.
• How the scales have tipped in Linear vs. Streaming.
• How Gaming has gained significant ground
• How streaming will be a crucial outreach tool for brands seeking to rebuild their businesses and achieve growth in the post-pandemic recovery.
Please view Behind the Screens for the UK, Germany, France, Spain, Italy and a consolidated view across these EU5 countries.
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