Behind the screens

How the change in TV viewing behaviours and the hybridisation of streaming is reshaping TV as we know it

Behind the screens

Relax and relive the moment.

What was covered

The surge in streaming and tightening of consumer wallets has signaled the end of a decade-long ad-free experience. Understanding these changes and the anatomy of a streamer will help marketers decode the new TV landscape.

In the latest editions of Behind The Screens, Samsung Ads shows how the rise of app based TV and the growth of ad-funded streaming is impacting advertisers approach to their screen strategy

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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Introduction

The surge in streaming and tightening of consumer wallets has signaled the end of a decade-long ad-free experience. Understanding these changes and the anatomy of a streamer will help marketers decode the new TV landscape.

In the latest editions of Behind The Screens, Samsung Ads shows how the rise of app based TV and the growth of ad-funded streaming is impacting advertisers approach to their screen strategy

Behind the Screens Reports

The Anatomy of a streamer

A deep dive into The Australian streaming landscape and the anatomy of a streamer.

DOWNLOAD

The FAST & The Curious

The definitive guide to the Australian FAST market for advertisers and content partners.

DOWNLOAD

Report Snapshots

Read the report snapshots to gain topline insights from The Behind The Screens reports in under five minutes

Quick guide to streaming

A topline overview of the Australian streaming landscape in five minutes

Quick guide to FAST

An introduction to FAST and the topline opportunity in Australia

Your Hosts

Jake Hernandez

Chief Creative Officer

Openform

Jake Hernandez is senior director of product marketing at Openform, where his goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

Need more help? Here are some great Help Center articles regarding embed best-practices:

How do I resize an iFrame?

What's the difference between iFrame elements and Video elements?

How do I embed webinars or livestreams using an iFrame element?

What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now

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